Twitter closing Vine
Twitter has announced it is to close its video sharing service Vine about four years after it launched. The closure of the video sharing platform will affect many people.
Vine let people share six-second-long video clips that played on a loop.
Twitter did not give a reason for the closure, but earlier on Thursday it announced it was cutting 9% of its workforce following slow growth of the social network.
“In the coming months we’ll be discontinuing the Vinemobile app,” the company said in a blog.
Twitter acquired Vine before it had officially launched in 2012, but has since integrated video into the Twitter platform, and launched livestreaming app Periscope.
The company said the app and website would not close immediately, and members would be given the opportunity to download and save their videos.
Vine users have been given until the 31st of December 2016 to dwnload their videos before losing them forever.
Vine seemed a natural progression for Twitter when it was launched in 2013.
Six-second videos seemed a great pairing for a service famed for its punchy 140-character posts.
But in time, it was clear Vine just couldn’t compete with short video on Snapchat and Instagram, and that’s why Twitter has decided to shut it down.
And with Twitter looking to shed a fair bit of its workforce (again), there really is no justification for a separate app.
What’s not clear is whether Twitter plans to integrate Vine-like features into its main app – I’d be very surprised if they binned the format altogether.
Vine has a dedicated fan base, and there are many Vine celebrities out there.
But you’re almost as likely to see a Vine re-shared on Facebook than you are to see it on Vine itself – perhaps that was part of the problem.